Year of a Million Disappointments Parody T-Shirt
Parody T-Shirt
Celebrate a rather underwhelming theme park promotion by the Mouse
with this parody shirt, proclaiming a "Year of a Million Disappointments."

It's fun & magically subversive at the same time!
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About this T-Shirt

In 2005, Disney theme parks around the world hosted a very successful celebration of Disneyland's 50th anniversary. The promotion resonated with guests due to its authenticity and historical nature.

As a follow-up promotion, Jay Rasulo, chairman of Walt Disney Parks and Resorts, pushed through the "Year of a Million Dreams". This marketing event focuses on awarding randomly chosen guests with "dreams" that vary from free food giveaways to spending a night inside Cinderella's Castle at Walt Disney World.

Coinciding with the launch of the "Year of a Million Dreams", California's Disneyland and Florida's Walt Disney World began being marketed together under the brand "Disney Parks".

The "Year of a Million Dreams" started on October 1, 2006, and was scheduled to run 15 months, ending December 31, 2007. However, the powers-that-be extended it another year, till the end of 2008.

As a Disney theme parks enthusiast, the idea behind this promotion is disappointing. Guest reaction seems to agree, as there is very little buzz or enthusiasm about the "Year of a Million Dreams".

Instead of investing in new infrastructure such as rides and attractions, a gimmicky give-a-way is passed off as something "magical." In addition, the forced co-branding of two unique Disney locations under the generic-sounding "Disney Parks" moniker hints of clueless marketing folks who don't understand the unique characteristics of completely different theme park resorts.

As such, a friend from Egg Creative summarized my thoughts with this "Year of a Million Disappointments" parody T-shirt concept. It's all in good fun, obviously. However, if you feel that the "Year of a Million Dreams" leaves something to be desired, feel free to order a shirt or two. Thanks for your interest!


© 2007 TannerWorld Network and Egg Creative

The Year of a Million Disappointments Parody T-Shirt is not associated by any means with
The Walt Disney Company, its subsidiaries and/or its affiliates, and is not intended to do so.
Rather, the purpose of this project is to provide opinion via fair use commentary.
The official Disney website can be found at